Experienced in digital marketing with a background in Information Technology. Passionate and successful in overseeing and implementing digital programs while utilizing technology, interpersonal skills and leadership to achieve success and exceed goals.
Specialties: Online advertising, Email and Mobile Marketing, Dynamic Retargeting, Programmatic Buying, SMS Marketing, Data Collection, Reporting & Analysis, Survey Development, Salesforce, Wordpress, Web Design, Microsoft Office.
Proven ability to utilize latest technologies and marketing platforms to achieve outstanding ROI for your business.
Successful in implementing digital marketing strategies to better spread and manage your marketing goals.
Deploy your marketing programs using creative strategy and proven technology to achieve tangible results.
Responsible for over $10,000,000 in annual programmatic spend across display and video inventory with strict targeting goals.
Accountable for 15 incremental sales pitches each quarter resulting in both incremental budget and renewal agreements.
Oversee implementation of digital campaigns while managing optimizations and campaign performance.
Manage relationship between internal and external teams including account management, sales, agency contacts and third party partners.
Collaborate internally to create complex reports, performance updates and QBR presentations.
Oversee all aspects of campaign management including implementation, content creation, trafficking, performance and budgets for programmatic retargeting programs.
Cultivate and grow long-term relationships with top internet retail clients while ensuring we meet/exceed performance metrics as well as client and internal revenue goals.
Provide technical and strategic guidance on campaign specifications and provide troubleshooting/conflict resolution.
Work with sales professionals to develop proposals, provide deal evaluation, sales negotiations, revisions and follow-up.
Serve as a mobile subject matter expert to support sales initiatives with a focus on mobile web, SMS and mobile applications.
Implement complex survey development for the purposes of improving customer acquisition, retention, and profit.
Train clients on advanced technology platforms to accurately capture, measure, and interpret data that is sourced from active survey participants in Market Research and Voice of the Customer programs.
Serve as main point of contact for multiple clients and agencies working to utilize and implement the mGage mobile marketing platform in areas including campaign setup, audience targeting and reporting.
Manage relationship between internal teams and client teams with functions including sales, deployment, project scoping and custom solutions development.
Lead client training sessions through online modules, knowledge base sessions and in-person trainings resulting in an increase in platform usage, message volume and revenue.
Clients: General Motors, Chase, Wyndham Hotels
Responsible for overseeing and implementing email marketing campaigns with aspects including targeting, testing, scheduling, reporting and analysis for leading digital agency.
Consult with clients daily to ensure campaigns are executed according to program goals involving accuracy, quality, time and budget.
Actively participates in training fellow associates on email and mobile marketing platforms and campaign setup.
Received quality award for outstanding client work which raised relationship status from "red" to "green".
Led non-for-profit charitable organization providing scholarships for students in all digital areas including web, email, SMS, social media, SEO and analytics.
Executed and trained staff on email marketing procedure resulting in an above average open rate of over 40%.
Created marketing materials for events and fundraising programs such as banners, flyers, contribution boxes, and staff apparel.
Collaborated with programming staff to help raise over $100,000 towards student scholarships.
Created, presented and implemented mobile
marketing campaigns for a variety of businesses
Developed and outlined competitive analysis of mobile marketing industry as a means of improving company focus and determining marketing strategy.
Collaborated with marketing staff in developing themes and topics for upcoming webinars and email newsletters.
2005 - 2010
2009 - 2010
Jason Jacobs — firstname.lastname@example.org — (845) - 729-5662