WhichCar

Australia's most popular electric cars in 2023: September update

Australians have purchased more electric vehicles than ever before in 2023. Here's how every EV is tracking in Australia...

49fe0d47/abrook 221019 0159 jpg
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Snapshot

  • EVs account for 8% Australian new-car sales
  • Tesla dominates with Model Y SUV and Model 3 sedan
  • Volvo, BYD, MG all performing consistently in sales

The Australian new-car market continues to set new highs, with the biggest September on record.

Electric vehicle sales cooled off in percentage terms compared to their high in August, but the continued prevalence of the Tesla Model Y proves battery-powered vehicles are here to stay.

Don't let the comparatively small 20.7% increase over last September's EV sales speak too loudly, as that was the first full month of Tesla Model Y deliveries, meaning the best-selling EV actually posted a 12.6% drop on September 2022.

With 8821 electric vehicles sold this month, battery-powered vehicles made up 8% of total sales.

The majority of electric vehicles sold in Australia are built in China, with Tesla, Polestar, MG, BYD and GWM all manufacturing battery-powered vehicles in the country.

The trend looks set to continue with even more affordable electric cars, such as the GWM Ora and BYD Dolphin beginning to arrive on Australian shores.

Traditional automakers continue to lag behind the EV game in Australia, and it'll be interesting to see how the public receive the Toyota BZ4x, Volkswagen ID range, Polestar 3, Subaru Solterra, Peugeot E-2008, and Renault Megane E-Tech in the coming months.

Model Y wears the crown again

The Tesla Model Y (3811 sales) took an uncontested win in both electric vehicle and medium SUV sales.

Lagging nearly 2500 sales behind was the T brand's other car, the Model 3 (1366) which outsold the BYD Atto 3 last month (702). Showing potential right out of the gate, the MG 4 hatch came in swinging with 645 sales in September 2023.

Then it was a monster showing for Volvo's electric small SUV, with 297 Australians deciding to pick up an all-electric XC40. Despite only really selling one electric model, Pure Electric vehicles accounted for 36% of Volvo's overall volume this month, and that number sits at 37% year-to-date.

Spain's hot new brand put in a solid effort this month with 218 Cupra Born sales – a record thus far – followed by the Kia EV6 (202); both beat the electric version of MG's ZS in September, which managed 145 sales in total.

Rounding out the top ten were the two Korean 'please all people' EV-hybrid-petrol hatches, with the Hyundai Kona Electric (124) selling through final stock before it gets replaced, and the new Kia Niro EV (113).

Notable absences include the Polestar 2 – though in 11th with 111 sales it had a solid showing – and the GWM Ora, which is yet to find its footing in monthly sales notching up just 71 registrations in September.

Top 10 best-selling electric vehicles in September

Mind the (data) gap

We're still waiting for some manufacturers to confirm monthly sales figures for electric variants.

*Estimate based on prior sales performance

RankMake and ModelSep 2023YTD 2023
1Tesla Model Y381123,457
2Tesla Model 3136614,540
3BYD Atto 37028706
4MG 4645941
5Volvo XC40 Recharge PE2972275
6Cupra Born218594
7Kia EV62021147
8MG ZS EV1452359
9Hyundai Kona124679
10Kia Niro113721

And the rest...

Polestar 21111789
Mercedes-Benz EQA108725
BMW iX3100597
BMW iX184391
Hyundai Ioniq 575707
Mercedes-Benz EQB71578
GWM Ora71283
Volvo C4067970
BMW iX57661
Mercedes-Benz EQE SUV5567
Porsche Taycan54375
Nissan Leaf42391
BMW i439169
Audi e-tron GT35260
Audi e-tron35260
Mini Hatch35355
LDV Mifa934308
Hyundai Ioniq 629417
Lexus RZ28168
Mercedes-Benz EQE22352
Mercedes-Benz EQC19231
Mercedes-Benz EQS SUV1627
Lexus UX10*N/A
BMW i7851
LDV T60/T60 EV 4X2763
Genesis Electrified GV70666
Genesis GV606161
Mazda MX-30412
LDV eDeliver 9430
Jaguar I-Pace024
Mercedes-Benz EQV08
Genesis Electrified G8006

Ranked year-to-date 2023

Make and ModelSep 2023YTD 2023
Tesla Model Y381123,457
Tesla Model 3136614,540
BYD Atto 37028706
MG ZS EV1452359
Volvo XC40 Recharge PE2972275
Polestar 21111789
Kia EV62021147
Volvo C4067970
MG 4645941
Mercedes-Benz EQA108725
Kia Niro113721
Hyundai Ioniq 575707
Hyundai Kona124679
BMW iX57661
BMW iX3100597
Cupra Born218594
Mercedes-Benz EQB71578
Hyundai Ioniq 629417
BMW iX184391
Nissan Leaf42391
Porsche Taycan54375
Mini Hatch35355
Mercedes-Benz EQE22352
LDV Mifa934308
GWM Ora71283
Audi e-tron GT35260
Audi e-tron35260
Mercedes-Benz EQC19231
BMW i439169
Lexus RZ28168
Genesis GV606161
Mercedes-Benz EQE SUV5567
Genesis Electrified GV70666
LDV T60/T60 EV 4X2763
BMW i7851
LDV eDeliver 9430
Mercedes-Benz EQS SUV1627
Jaguar I-Pace024
Mazda MX-30412
Mercedes-Benz EQV08
Genesis Electrified G8006
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